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Consider these facts about gambling and igaming SEO: Gambling is experiencing a massive online shift — with more players betting online. It refers to a set of strategies and tactics that focus on driving more traffic from Search Engines to your pages along with improvements that help your website rank higher in Search Engine Result Pages. Followed by these four metrics that are popular but actually don’t matter: Bounce rate. Performance, content and HTML issues may be preventing search engines from indexing your pages. 2. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. 2. SEO is the process of growing a website’s organic search traffic. com March 05, 2019 10:13 AM Eastern Standard Time. The ability to produce SEO reports that drive engagement, action, and retention is a type of. 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